Apollo Tyres
Credit and control in an international environment with €900M+ revenue across multiple countries. Lowered DSO, structured a factoring facility and led SAP S/4HANA reimplementation.
About CreditCraft
Finance from practice, not from a distance.
I am Wiebe Westerhof. My work sits at the intersection of credit management, control, data and execution. I step in when finance needs to perform better quickly.
20+years of finance experience
€900M+revenue scope at Apollo Tyres
200+locations standardized at Spaces
Black BeltLean Six Sigma
Background
From collections to broad finance transformation.
The common thread: understand where cash, data and accountability get stuck, then fix it in a practical way.
Spaces / IWG
Standardized finance processes for 200+ locations under deal pressure. Set up reporting and ERP preparation for better control.
Newomij
Finance and reporting for a €1B+ real-estate portfolio. Reduced management information to the signals that actually needed attention.
What you get
Execution power
I can set up processes, build reports, analyze systems and bring teams along.
Control mindset
Not isolated fixes, but improvement with ownership, KPIs, controls and monthly rhythm.
Technical ability
ERP, Power BI, Python, SQL, Power Query, n8n and Power Automate are used where they add value.
Transfer
The goal is that the organization can continue independently after the interim engagement.
Not a consultant who only writes a report.
CreditCraft is built for situations where analysis and execution are needed at the same time: overdue receivables, unreliable forecasts, slow close, fragmented data or finance processes that no longer fit the organization.